Our Mission
Make Cycling Simple
It all started when Dave, our Founder, couldn’t recommend a bicycle to his friends. They were all looking for the same thing: a bike that’s good looking, comfortable to ride, easy to maintain, and affordable. So, he did what any rational person would do—he quit his job as CEO of a multi-national software company to start his own business.From there, Dave worked on his vision to create a hassle-free, everyday bike for recreational riders that would be everything his friends wished for.
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